Who I am…

My name is Fatima Mendez Reynoso, and I was born and raised in the Bay Area, California. My family and I are from Zacatecas, Mexico. My mother, a seamstress, introduced me to the world of fashion, sparking my passion for design at the age of nine. My first creation was my Quinceañera dress—though I never had a Quinceañera, it became the beginning of my purpose. Over time, I found my way into textiles through weaving, a craft that empowered me and allowed me to lose myself in hours of creation.

The name HushFatima is inspired by a saying my mother always told me: "Calladita te miras más bonita," which translates to "Quiet, you look more pretty." She taught me the value of humility and perseverance—keep your plans to yourself and let your work speak for itself. This philosophy has shaped both my journey and my art.